No Old Music
Just because it hasn’t been posted many places doesn’t mean it’s not old. Google date stamps everything and bloggers check to see when music came out. If you uploaded the song or video anywhere it’s traceable, even if you just put it on your twitter page.
When requesting a web feature, make sure your campaign is in place PRIOR to releasing the music. Reach out to your contacts before putting out the music to give them a heads up. Then you need to hit as many people as possible in the first couple days of posting your material. Of course there are some sites that will seek out your older material, AFTER you become a highly demanded artist on their site. Until then, keep it fresh.
It’s like a Blockbuster film, they promote with previews months in advance and after a couple weeks in the theatres the movie is removed – regardless if anyone watched it or not. Treat your music the same. Unfortunately the internet is extremely fast paced nowadays and admittedly very wasteful, your music has a short shelf life. Make it count.
Visuals with Everything
Nowadays just a song won’t cut it. You need professional photos, song artwork, show videos, studio footage, official music videos, any creative visuals people can see to go with what they are hearing. Camera phone pics won’t cut it either, you need to have a photo shoot with several looks. When your music catches on the media will need to show people what you look like. Personally if I get an mp3 with no photo I’ll trash the email, I don’t have time to search your Twitter/FB/Instagram for a picture, unless you’re famous already.
Send Both MP3 File and Host Link
Some bloggers prefer to create their own download link so send the file attachment as well as a link to the song to your media share like soundcloud, bandcamp, etc. Make sure you read How to Label an MP3.
Have a Buzz
Bloggers get over 100 new releases a day, and a majority are from already known major artists who will always take priority over an unknown artist because they generate more web traffic. Simple truth. You need to work your project and get known before many websites will post your stuff – they aren’t in the business of making people famous for free. Which brings me to the next topic >>
Pay
There’s nothing wrong with paying to advertise your music on blogs. Businesses do it everyday and you are a business. Don’t let your ego hold you back.
Hire a Publicist
A reputable publicist will have connections to get your music posted, or at least introduce you to their connects so they can start watching your progress. PR doesn’t happen over night so be patient.
Consistency Counts
With blogs consistency is key to staying relevant on the net. You need to be supplying new content every other week to keep up with the competition. There’s a lot of competition.
Timing
Research when majors usually drop music and opt for a different day, at least until you’re more sought-after.
Make Good Music
Don’t send all your songs looking for feedback. Send your best song and make it good. It’s all about first impressions.
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